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social media
Marketing
Through social media marketing, I've created content tailored to various target audiences on platforms with the primary goal to engage users, build brand awareness, and drive traffic or conversions. I've utilized a mix of organic content, paid advertisements, and community interaction to establish a strong online presence and increase engagement. With the ability to reach a vast and diverse audience, social media marketing allows businesses to connect with customers on a personal level, gather valuable insights, and adapt strategies in real-time to stay relevant in the ever-evolving digital landscape.
readyOC & SafeOC
The City of Santa Ana was looking for support to educate, inform, and raise awareness for the Anaheim/Santa Urban Area Homeland Security campaigns “ReadyOC” to encourage Emergency Preparedness and the Department of Homeland Security’s localized version of the National Public Awareness Campaign,“If You See Something, Say Something™. Our social media strategy focused on creative content to engage residents, increase traffic to our website, and create awareness around emergency preparedness and public safety.
awards
Netty Winner: ReadyOC Social Media Campaign
Netty Winner: ReadyOC Digital Campaign
MarCom: Platinum, Public Relations Campaign, ReadyOC
MarCom: Platinum, Public Relations Campaign, SafeOC
LGND music
LGND Music, an e-commerce and interactive platform, was a revolutionary approach to music streaming that combined blockchain technology and digital collectibles. The platform sought to empower artists and fans, providing new levels of transparency, accessibility, and flexibility in music ownership. LGND Music had a multi-year partnership with blockchain network developer Polygon and global entertainment company Warner Music Group. The partnership would allow select Warner Music Group artists to launch digital collectibles on both the app and desktop platforms. Creators would also be able to interact with their fanbase via special content and curated experiences.
Through compelling and creative social media content we leveraged a mix of engaging visuals and persuasive copy to announce our collaboration with labels, artists, and events. We highlighted the unique features and benefits of the platform, emphasizing its innovative approach to showcasing artists music through blockchain technology. The content was designed to foster a sense of anticipation and curiosity about upcoming artist collaborations and generate anticipation around the platform itself.
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